Dog heartbroken when toy mouse runs out of battery.
Ad campaign for Hot Wheels by Ogilvy & Mather
Another from the campaign: giant children watching passing cars
Aled Lewis, his Tumblr
from the Museum of Atomic Toys
This was the most elaborate Atomic Energy educational set ever produced, but it was only only available from 1951 to 1952. Its relatively high price for the time ($50.00) and its sophistication were the explanation Gilbert gave for the set’s short lifespan. Today, it is so highly prized by collectors that a complete set can go for more than 100 times the original price.